Why Cheap MLM Leads Can Destroy Your Network Marketing Business

I have known it for a while. I have even tried it a few times. Yet, I have never written about this subject before. Considering that I have hundreds of articles online, that surpises even me. What am I talking about? If you have a network marketing business you will want to read this. I am going to reveal to you, the top three (3) reasons why you should never buy cheap mlm leads from anyone at anytime!

Internet marketing has evolved over the years, to quite a science. One thing remains true however, is that you must consistently place your business opportunity or MLM in front of a growing list of leads or prospects. Prospects are your potential buyers or downline. But just how to get the attention of your prospects is the real question. Should you buy cheap mlm leads from people online? My answer is a resounding "NO". Here's why.

1. Cheap mlm leads are not the best prospects. The sad truth is, if you are able to buy leads cheaply, as in under $1.00, then it means the person who is selling that name and email address is also selling it to others. So, assuming that the lead in this case is you, can you imagine having four to six persons contacting you and trying to sell you their network business? I shudder at the thought.

2. Mlm leads are generally untargeted. These leads represent people who at one point or another, expressed interest in an online business. You will have no way of knowing what kind of business the person was interested in. Even if that information was collected on an opt in form, it may have been changed, or is no longer relevant. I've expressed interest in doing certain online businesses that I do not remember now, and worst, I currently have no interest in those businesses. If my name is on your old list, I can guarantee that I am a lousy prospect.

3. Your prospect does not know you. Sure, this prospect may have signed a form sometime ago, claiming interest in a network marketing business. But how does he or she connect you to that form? Was it your form, with your picture on it? Chances are you have to answer "no" to that question. So there is a personal gap between you and the prospect that no amount of shennanigan can overcome. This is actually a credibility gap which will leave the prospect thinking that you are a spammer. If you are trying to build a solid online business, you will never want to have it ruined by claims of spamming. Buying cheap mlm leads can ruin your credibility online.

A smarter way to prospect online is to generate your very own leads that are relevant, fresh, and are linked to your business in a very unforgettable way. When your prospect gets your first follow-up email, he should not be scratching his head wondering, "how did I get this email?" or "who is this guy?". Instead, he or she should now have a vivid image of at least three distinct things about about you and your business. Your prospect should know your website name (branding), remember your picture or your voice (multi-media), and should have no doubt whatsoever, that he has a strong interest in your business (relevance). This approach will place you rungs above the other newbies who insist on buying cheap mlm leads.